Author: Debra Wexler

I am a strategic communications expert with experience in the public, education, and nonprofit sectors. I am a creative thinker with a gift for distilling complex information into compelling stories that win converts and effect change.
New Leaders

MEET THE “NEW” NEW LEADERS

In 2016, I led a comprehensive rebrand at New Leaders. This encompassed development of the brand strategy, producing a new suite of marketing collateral, and overseeing development of a new website: NewLeaders.org. New Leaders got its start recruiting principals to work in America’s highest-need schools in 2000. Today, the organization trains education leaders at every level — from teachers up to superintendents. The rebrand was … Continue reading MEET THE “NEW” NEW LEADERS

Unknown's avatarDebra Wexler
New Leaders

UNTAPPED

In 2015, I oversaw publication of Untapped, the most successful report in New Leaders’ history. Untapped transformed a dry program evaluation into a compelling, public-facing report making the case that quality, job-embedded training was essential to unleashing the transformative potential of teacher leadership. To promote the report, I partnered with the U.S. Department of Education to launch Untapped at a Teach to Lead summit in Washington, DC, with a panel … Continue reading UNTAPPED

Unknown's avatarDebra Wexler
TNTP

WHAT WILL YOU TEACH?

In 2013, TNTP decided to consolidate its network of Teaching Fellows programs under a national brand umbrella: TNTP Teaching Fellows. At the same time, it was essential to retain each program’s “local flavor.” The result: a new TNTPTeachingFellows.org identity and website. As the primary platform to recruit Teaching Fellows candidates, a key priority was distinguishing the program from the field of organizations competing for the … Continue reading WHAT WILL YOU TEACH?

Unknown's avatarDebra Wexler
TNTP

RAISING THE BAR FOR NEW TEACHERS

One of my biggest contributions at TNTP was overseeing communications around the Assessment of Classroom Effectiveness (ACE). ACE is a pioneering initiative requiring that educators trained through the organization’s Teaching Fellows program demonstrate meaningful results in the classroom in order to earn certification. Teachers who make a strong start are more likely to remain successful over their careers. Yet most schools and preparation programs pay … Continue reading RAISING THE BAR FOR NEW TEACHERS

Unknown's avatarDebra Wexler