BUILDING A FAMILY ENGAGEMENT AUDIENCE
Carnegie Corporation of New York is committed to supporting effective partnerships between families and schools and to fostering innovation in the family engagement field. Under my leadership, the Communications team has played a vital role in advancing those objectives. Since 2019, we have released three reports focused on family engagement, conducted a Gallup survey exploring family perspectives on postsecondary success, and published dozens of web … Continue reading BUILDING A FAMILY ENGAGEMENT AUDIENCE
PUTTING THE ANDREW CARNEGIE FELLOWSHIP ON THE MAP
Over the past four years, I have led strategic communications around our foundation’s Andrew Carnegie Fellowship program, with the goal of bolstering the brand and elevating Fellows’ scholarship. Beginning in 2019, we introduced a key message regarding the vital role of the humanities and social sciences in addressing enduring challenges and pressing problems of our day. In a STEM-obsessed world, our aim was to highlight … Continue reading PUTTING THE ANDREW CARNEGIE FELLOWSHIP ON THE MAP
HUNTER COLLEGE WEBSITE GETS AN “EXTREME MAKEOVER”
When I arrived at Hunter College in spring 2018, one of the most pressing priorities was a total overhaul of the college website, which had not been updated since 2010. The existing website was built using an arcane CMS that offered limited flexibility to incorporate popular features like photo carousels and embedded videos. The site was also not mobile friendly, a major liability for any … Continue reading HUNTER COLLEGE WEBSITE GETS AN “EXTREME MAKEOVER”
10 REASONS TO SAY HELLO
As part of The Human Project’s recruitment strategy, we partnered with Ogilvy and Lonelyleap to produce a video series featuring everyday New Yorkers sharing their stories and their hopes about how we can come together to build a better New York. A 90-second hero video introduces and frames the campaign. A separate suite of 15-second videos focuses on individual stories, from a Manhattan couple whose … Continue reading 10 REASONS TO SAY HELLO
SOLVING THE PUZZLE TO A BETTER, LONGER LIFE
In 2017, I led a complete overhaul of the existing Human Project website. We threw out all content and developed a streamlined mobile-friendly platform with messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate our beautiful new logo and visual identity, developed in partnership with Ogilvy. The goal: building trust and enthusiasm about a … Continue reading SOLVING THE PUZZLE TO A BETTER, LONGER LIFE
REINVENTING CONSENT
The Human Project has an ambitious goal: recruiting 10,000 New Yorkers to help solve our community’s biggest challenges by sharing the bits of information they create from moment to moment, every day. The study has the potential to make groundbreaking discoveries that extend and improve lives — from preventing diabetes and asthma to improving schools and relieving financial stress. The opportunity to be part of such a … Continue reading REINVENTING CONSENT
UNTAPPED
In 2015, I oversaw publication of Untapped, the most successful report in New Leaders’ history. Untapped transformed a dry program evaluation into a compelling, public-facing report making the case that quality, job-embedded training was essential to unleashing the transformative potential of teacher leadership. To promote the report, I partnered with the U.S. Department of Education to launch Untapped at a Teach to Lead summit in Washington, DC, with a panel … Continue reading UNTAPPED
WHAT WILL YOU TEACH?
In 2013, TNTP decided to consolidate its network of Teaching Fellows programs under a national brand umbrella: TNTP Teaching Fellows. At the same time, it was essential to retain each program’s “local flavor.” The result: a new TNTPTeachingFellows.org identity and website. As the primary platform to recruit Teaching Fellows candidates, a key priority was distinguishing the program from the field of organizations competing for the … Continue reading WHAT WILL YOU TEACH?
RAISING THE BAR FOR NEW TEACHERS
One of my biggest contributions at TNTP was overseeing communications around the Assessment of Classroom Effectiveness (ACE). ACE is a pioneering initiative requiring that educators trained through the organization’s Teaching Fellows program demonstrate meaningful results in the classroom in order to earn certification. Teachers who make a strong start are more likely to remain successful over their careers. Yet most schools and preparation programs pay … Continue reading RAISING THE BAR FOR NEW TEACHERS
DEBRA WEXLER 