Tag: Social Media

Carnegie Corporation of New York

CELEBRATING GREAT IMMIGRANTS

Every Fourth of July, Carnegie Corporation of New York celebrates immigrants who have invigorated our economy, strengthened our society, and enriched American culture. Since joining the Corporation in spring 2019, I have been primarily responsible for honoree selection, transforming and streamlining that process while ensuring that each annual class of Great Immigrants represents the diverse backgrounds and wide-ranging contributions of immigrants to American life. When … Continue reading CELEBRATING GREAT IMMIGRANTS

Unknown's avatarDebra Wexler
Carnegie Corporation of New York

PUTTING THE ANDREW CARNEGIE FELLOWSHIP ON THE MAP

Over the past four years, I have led strategic communications around our foundation’s Andrew Carnegie Fellowship program, with the goal of bolstering the brand and elevating Fellows’ scholarship. Beginning in 2019, we introduced a key message regarding the vital role of the humanities and social sciences in addressing enduring challenges and pressing problems of our day. In a STEM-obsessed world, our aim was to highlight … Continue reading PUTTING THE ANDREW CARNEGIE FELLOWSHIP ON THE MAP

Unknown's avatarDebra Wexler
The Human Project

10 REASONS TO SAY HELLO

As part of The Human Project’s recruitment strategy, we partnered with Ogilvy and Lonelyleap to produce a video series featuring everyday New Yorkers sharing their stories and their hopes about  how we can come together to build a better New York. A 90-second hero video introduces and frames the campaign. A separate suite of 15-second videos focuses on individual stories, from a Manhattan couple whose … Continue reading 10 REASONS TO SAY HELLO

Unknown's avatarDebra Wexler
New Leaders

MEET THE “NEW” NEW LEADERS

In 2016, I led a comprehensive rebrand at New Leaders. This encompassed development of the brand strategy, producing a new suite of marketing collateral, and overseeing development of a new website: NewLeaders.org. New Leaders got its start recruiting principals to work in America’s highest-need schools in 2000. Today, the organization trains education leaders at every level — from teachers up to superintendents. The rebrand was … Continue reading MEET THE “NEW” NEW LEADERS

Unknown's avatarDebra Wexler
New Leaders

UNTAPPED

In 2015, I oversaw publication of Untapped, the most successful report in New Leaders’ history. Untapped transformed a dry program evaluation into a compelling, public-facing report making the case that quality, job-embedded training was essential to unleashing the transformative potential of teacher leadership. To promote the report, I partnered with the U.S. Department of Education to launch Untapped at a Teach to Lead summit in Washington, DC, with a panel … Continue reading UNTAPPED

Unknown's avatarDebra Wexler