In 2017, I led a complete overhaul of the existing Human Project website, which had previously been oriented to a scholarly audience. As we prepared to launch the study and begin recruiting participants, we needed a streamlined mobile-friendly platform with accessible and engaging messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate our beautiful new logo and visual identity, developed in partnership with Ogilvy.

The goal: building trust and enthusiasm about a pioneering research initiative with the potential to solve some of the toughest health and policy challenges we face today.

In addition to the main Human Project website, we are planning a multimedia microsite that will engage and educate prospective participants as they consider whether to join the study.