In 2017, I led a complete overhaul of the existing Human Project website. We threw out all content and developed a streamlined mobile-friendly platform with messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate our beautiful new logo and visual identity, developed in partnership with Ogilvy.
The goal: building trust and enthusiasm about a pioneering research initiative with the potential to solve some of the toughest health and policy challenges we face today.
In addition to the main Human Project website, we are planning a multimedia microsite that will engage and educate prospective participants as they consider whether to join the study.