As part of The Human Project’s recruitment strategy, we partnered with Ogilvy and Lonelyleap to produce a video series featuring everyday New Yorkers sharing their stories and their hopes about how we can come together to build a better New York. A 90-second hero video introduces and frames the campaign. A separate suite of 15-second videos focuses on individual stories, from a Manhattan couple whose … Continue reading 10 REASONS TO SAY HELLO
In 2017, I led a complete overhaul of the existing Human Project website, which had previously been oriented to a scholarly audience. As we prepared to launch the study and begin recruiting participants, we needed a streamlined mobile-friendly platform with accessible and engaging messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate … Continue reading SOLVING THE PUZZLE TO A BETTER, LONGER LIFE
One of the biggest challenges for The Human Project is persuading 10,000 New Yorkers to share a wide range of their personal data, from medical and financial records to geolocation and metadata generated from moment-to-moment as they go about their daily lives. To achieve that, we need to paint a picture of the better, brighter New York City that might be made possible through the simple … Continue reading GETTING TO 10,000
The Human Project has an ambitious goal: recruiting 10,000 New Yorkers to help solve our community’s biggest challenges by sharing the bits of information they create from moment to moment, every day. The study has the potential to make groundbreaking discoveries that extend and improve lives — from preventing diabetes and asthma to improving schools and relieving financial stress. The opportunity to be part of such a … Continue reading REINVENTING CONSENT
DEBRA WEXLER 