Tag: Strategic Communications

Carnegie Corporation of New York

THE LIFE-CHANGING IMPACT OF PHILANTHROPY

Since 2001, the international family of institutions established by Andrew Carnegie have sought to inspire a culture of giving by awarding the Carnegie Medal of Philanthropy. In 2019, the biennial award ceremony took on added significance as it marked the centenary of Carnegie’s death, providing an occasion to pay tribute to their founder’s legacy while also honoring those who carry on his commitment to “doing … Continue reading THE LIFE-CHANGING IMPACT OF PHILANTHROPY

Unknown's avatarDebra Wexler
Carnegie Corporation of New York

CELEBRATING GREAT IMMIGRANTS

Every Fourth of July, Carnegie Corporation of New York celebrates immigrants who have invigorated our economy, strengthened our society, and enriched American culture. Since joining the Corporation in spring 2019, I have been primarily responsible for honoree selection, transforming and streamlining that process while ensuring that each annual class of Great Immigrants represents the diverse backgrounds and wide-ranging contributions of immigrants to American life. When … Continue reading CELEBRATING GREAT IMMIGRANTS

Unknown's avatarDebra Wexler
Carnegie Corporation of New York

PUTTING THE ANDREW CARNEGIE FELLOWSHIP ON THE MAP

Over the past four years, I have led strategic communications around our foundation’s Andrew Carnegie Fellowship program, with the goal of bolstering the brand and elevating Fellows’ scholarship. Beginning in 2019, we introduced a key message regarding the vital role of the humanities and social sciences in addressing enduring challenges and pressing problems of our day. In a STEM-obsessed world, our aim was to highlight … Continue reading PUTTING THE ANDREW CARNEGIE FELLOWSHIP ON THE MAP

Unknown's avatarDebra Wexler
Carnegie Corporation of New York

THE ELEMENTS OF A HIGH-IMPACT REPORT

In early 2020, my Carnegie Corporation of New York colleague Jim Short hosted a convening of our foundation’s education grantees, with a focus on high-quality curriculum and instructional materials. Over the course of that day, it became clear that those tools could only do so much to advance student learning on their own. Realizing their potential also required professional learning grounded in the curriculum and … Continue reading THE ELEMENTS OF A HIGH-IMPACT REPORT

Unknown's avatarDebra Wexler
The Human Project

SOLVING THE PUZZLE TO A BETTER, LONGER LIFE

In 2017, I led a complete overhaul of the existing Human Project website, which had previously been oriented to a scholarly audience. As we prepared to launch the study and begin recruiting participants, we needed a streamlined mobile-friendly platform with accessible and engaging messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate … Continue reading SOLVING THE PUZZLE TO A BETTER, LONGER LIFE

Unknown's avatarDebra Wexler
The Human Project

GETTING TO 10,000

One of the biggest challenges for The Human Project is persuading 10,000 New Yorkers to share a wide range of their personal data, from medical and financial records to geolocation and metadata generated from moment-to-moment as they go about their daily lives. To achieve that, we need to paint a picture of the better, brighter New York City that might be made possible through the simple … Continue reading GETTING TO 10,000

Unknown's avatarDebra Wexler
The Human Project

REINVENTING CONSENT

The Human Project has an ambitious goal: recruiting 10,000 New Yorkers to help solve our community’s biggest challenges by sharing the bits of information they create from moment to moment, every day. The study has the potential to make groundbreaking discoveries that extend and improve lives — from preventing diabetes and asthma to improving schools and relieving financial stress. The opportunity to be part of such a … Continue reading REINVENTING CONSENT

Unknown's avatarDebra Wexler
New Leaders

MEET THE “NEW” NEW LEADERS

In 2016, I led a comprehensive rebrand at New Leaders. This encompassed development of the brand strategy, producing a new suite of marketing collateral, and overseeing development of a new website: NewLeaders.org. New Leaders got its start recruiting principals to work in America’s highest-need schools in 2000. Today, the organization trains education leaders at every level — from teachers up to superintendents. The rebrand was … Continue reading MEET THE “NEW” NEW LEADERS

Unknown's avatarDebra Wexler
TNTP

RAISING THE BAR FOR NEW TEACHERS

One of my biggest contributions at TNTP was overseeing communications around the Assessment of Classroom Effectiveness (ACE). ACE is a pioneering initiative requiring that educators trained through the organization’s Teaching Fellows program demonstrate meaningful results in the classroom in order to earn certification. Teachers who make a strong start are more likely to remain successful over their careers. Yet most schools and preparation programs pay … Continue reading RAISING THE BAR FOR NEW TEACHERS

Unknown's avatarDebra Wexler