As part of The Human Project’s recruitment strategy, we partnered with Ogilvy and Lonelyleap to produce a video series featuring everyday New Yorkers sharing their stories and their hopes about how we can come together to build a better New York. A 90-second hero video introduces and frames the campaign. A separate suite of 15-second videos focuses on individual stories, from a Manhattan couple whose … Continue reading 10 REASONS TO SAY HELLO
In 2017, I led a complete overhaul of the existing Human Project website, which had previously been oriented to a scholarly audience. As we prepared to launch the study and begin recruiting participants, we needed a streamlined mobile-friendly platform with accessible and engaging messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate … Continue reading SOLVING THE PUZZLE TO A BETTER, LONGER LIFE
One of the biggest challenges for The Human Project is persuading 10,000 New Yorkers to share a wide range of their personal data, from medical and financial records to geolocation and metadata generated from moment-to-moment as they go about their daily lives. To achieve that, we need to paint a picture of the better, brighter New York City that might be made possible through the simple … Continue reading GETTING TO 10,000
DEBRA WEXLER 