As part of The Human Project’s recruitment strategy, we partnered with Ogilvy and Lonelyleap to produce a video series featuring everyday New Yorkers sharing their stories and their hopes about how we can come together to build a better New York. A 90-second hero video introduces and frames the campaign. A separate suite of 15-second videos focuses on individual stories, from a Manhattan couple whose … Continue reading 10 REASONS TO SAY HELLO
One of the biggest challenges for The Human Project is persuading 10,000 New Yorkers to share a wide range of their personal data, from medical and financial records to geolocation and metadata generated from moment-to-moment as they go about their daily lives. To achieve that, we need to paint a picture of the better, brighter New York City that might be made possible through the simple … Continue reading GETTING TO 10,000
In 2016, I led a comprehensive rebrand at New Leaders. This encompassed development of the brand strategy, producing a new suite of marketing collateral, and overseeing development of a new website: NewLeaders.org. New Leaders got its start recruiting principals to work in America’s highest-need schools in 2000. Today, the organization trains education leaders at every level — from teachers up to superintendents. The rebrand was … Continue reading MEET THE “NEW” NEW LEADERS
In 2013, TNTP decided to consolidate its network of Teaching Fellows programs under a national brand umbrella: TNTP Teaching Fellows. At the same time, it was essential to retain each program’s “local flavor.” The result: a new TNTPTeachingFellows.org identity and website. As the primary platform to recruit Teaching Fellows candidates, a key priority was distinguishing the program from the field of organizations competing for the … Continue reading WHAT WILL YOU TEACH?
DEBRA WEXLER 