Tag: Marketing

Carnegie Corporation of New York

CELEBRATING GREAT IMMIGRANTS

Every Fourth of July, Carnegie Corporation of New York celebrates immigrants who have invigorated our economy, strengthened our society, and enriched American culture. Since joining the Corporation in spring 2019, I have been primarily responsible for honoree selection, transforming and streamlining that process while ensuring that each annual class of Great Immigrants represents the diverse backgrounds and wide-ranging contributions of immigrants to American life. When … Continue reading CELEBRATING GREAT IMMIGRANTS

Unknown's avatarDebra Wexler
Carnegie Corporation of New York

THE ELEMENTS OF A HIGH-IMPACT REPORT

In early 2020, my Carnegie Corporation of New York colleague Jim Short hosted a convening of our foundation’s education grantees, with a focus on high-quality curriculum and instructional materials. Over the course of that day, it became clear that those tools could only do so much to advance student learning on their own. Realizing their potential also required professional learning grounded in the curriculum and … Continue reading THE ELEMENTS OF A HIGH-IMPACT REPORT

Unknown's avatarDebra Wexler
The Human Project

10 REASONS TO SAY HELLO

As part of The Human Project’s recruitment strategy, we partnered with Ogilvy and Lonelyleap to produce a video series featuring everyday New Yorkers sharing their stories and their hopes about  how we can come together to build a better New York. A 90-second hero video introduces and frames the campaign. A separate suite of 15-second videos focuses on individual stories, from a Manhattan couple whose … Continue reading 10 REASONS TO SAY HELLO

Unknown's avatarDebra Wexler
The Human Project

SOLVING THE PUZZLE TO A BETTER, LONGER LIFE

In 2017, I led a complete overhaul of the existing Human Project website, which had previously been oriented to a scholarly audience. As we prepared to launch the study and begin recruiting participants, we needed a streamlined mobile-friendly platform with accessible and engaging messaging to inspire researchers, journalists, funders, and the broad public. The website was framed around our new brand narrative and upgraded to incorporate … Continue reading SOLVING THE PUZZLE TO A BETTER, LONGER LIFE

Unknown's avatarDebra Wexler
The Human Project

GETTING TO 10,000

One of the biggest challenges for The Human Project is persuading 10,000 New Yorkers to share a wide range of their personal data, from medical and financial records to geolocation and metadata generated from moment-to-moment as they go about their daily lives. To achieve that, we need to paint a picture of the better, brighter New York City that might be made possible through the simple … Continue reading GETTING TO 10,000

Unknown's avatarDebra Wexler
New Leaders

MEET THE “NEW” NEW LEADERS

In 2016, I led a comprehensive rebrand at New Leaders. This encompassed development of the brand strategy, producing a new suite of marketing collateral, and overseeing development of a new website: NewLeaders.org. New Leaders got its start recruiting principals to work in America’s highest-need schools in 2000. Today, the organization trains education leaders at every level — from teachers up to superintendents. The rebrand was … Continue reading MEET THE “NEW” NEW LEADERS

Unknown's avatarDebra Wexler
New Leaders

UNTAPPED

In 2015, I oversaw publication of Untapped, the most successful report in New Leaders’ history. Untapped transformed a dry program evaluation into a compelling, public-facing report making the case that quality, job-embedded training was essential to unleashing the transformative potential of teacher leadership. To promote the report, I partnered with the U.S. Department of Education to launch Untapped at a Teach to Lead summit in Washington, DC, with a panel … Continue reading UNTAPPED

Unknown's avatarDebra Wexler
TNTP

WHAT WILL YOU TEACH?

In 2013, TNTP decided to consolidate its network of Teaching Fellows programs under a national brand umbrella: TNTP Teaching Fellows. At the same time, it was essential to retain each program’s “local flavor.” The result: a new TNTPTeachingFellows.org identity and website. As the primary platform to recruit Teaching Fellows candidates, a key priority was distinguishing the program from the field of organizations competing for the … Continue reading WHAT WILL YOU TEACH?

Unknown's avatarDebra Wexler